Conference Chat: Market Research in the Mobile World

One of the market research community’s biggest events is quickly approaching – that’s right, it’s time again for the Market Research in the Mobile World Conference! On July 18-19^th 2012, all of the industry’s most experience and passionate members will come together to discuss the current innovations and future possibilities for market research.

This year, our very own Scott Stein, Director of Insight Solutions will be speaking at the conference in a session titled “Creative Mobile Strategies from Innovative Brands.” Attendees will gain insight into building relationships with mobile customers, specifically how the next generation brand manager can better engage customers, nurture brand advocates and pursue customer-inspired product innovation by integration mobile insights into marketing initiatives.

Scott (SS) recently spoke with Renee Murphy (RM) of Hello There Research about the upcoming conference and his thoughts on the market research industry in general. Get a sneak peak of the interview below, or read the full post on Hello There Research.

RM: What are you most excited to share with us about MRMW and why?

SS: For years now, brands have looked forward to strategically embracing the mobile world ‘one day.’ That day is here, and companies now have the technological capability to implement cutting edge mobile marketing strategies. During our presentation, we look forward to sharing the innovative ways in which brands from around the world are reaching out to their mobile clients to capture new insights. We’re also looking forward to demonstrating how mobile insights empower marketing initiatives to engage customers, nurture brand advocates, pursue customer-inspired product innovation, and improve overall customer relationships.

Thoughts, comments, questions? Share them with us on Twitter @QuestBack and follow the conversation using #MRMW.