All of us know Scrooge McDuck and the way he is about money. He has a lot and wants more. If a venture capitalist would advise old Scrooge, he’d probably tell him to allocate his wealth in order to make it grow. Let’s look at this a little bit closer.
So we are almost a quarter of the way through the year and yet I’m finding so many organisations are sticking to the same old routine for measuring employee engagement. Sure, they ask themselves the normal question – which provider should I use this year? But the choices are all so familiar….
A few months ago, QuestBack brought on a new methodologist, Darren Bosik, to assist us in expanding our global market research offerings. Darren is an experienced market researcher and his passion for research and analytics is unmatched. I have asked him to share some of his experience with us.
When it comes to customer experience, 2012 was a banner year. In 2013, the customer will continue to rein king; only now, businesses will add a new component to the customer feedback loop – creating a new Age of the Internal Customer.
voice of the customer
Customer Experience Management
increase response rate
voice of the employee